Norman Pattiz, an American broadcasting entrepreneur, is the creator of PodcastOne. He has recently collaborated with Edison Research to analyze the effectiveness of the advertisements that were being aired on various channels by the name of PostcastOne. The research was carried out with the help of five major brands. These all are known to already have a higher recall rate on other advertisement sources. Read more: Norman Pattiz | Twitter
The study was conducted by analyzing the listeners before and after the airing of advertisements. The purpose of this research was to find out the interests of an audience that listens to shows on PodcstOne and consumer trends. With the help of this study, he has been able to give the advertisers the scientific and logical justification that the advertisements aired through this way works perfectly the way they were intended to work.
The findings from Edison Research suggest that around sixty percent of listeners responded positively to these ads which were aired from a well-known grocery shop. Before the airing of these ads, only seven percent listeners were aware of this brand. Learn more about Norman Pattiz: https://www.slideshare.net/NormanPattiz and http://normanpattiz.com/about/
However, when the ads that contained automobiles were taken into consideration, it was found that the brand recall was very less. Only a few individuals responded well to these ads. The ads increased the sales from sixty percent to seventy six percent which is quite a huge success.
This research was conducted in 2016 in three rounds. This has helped Norman to attract other brands that want their sales to increase too by showcasing their products in PodcastOne. The brands belonged to various categories. Some were very famous among the consumers. The others were new.
The famous brands were mostly using their taglines and old slogans. Some other brands started using new slogans. The results of the research confirmed Norman’s ideas regarding how to attract listeners towards brands through ads.
Norman wanted to make PodcastOne close to the radio. He aims to change the perception of advertisers so that they can invest in podcast network. This study has helped him a lot in this regard, and its success has opened doors for him since it increased product awareness and perception.
Consumers got interested in the brands through this study, and they started buying the products. This eventually helped the companies to sell their products more effectively. This Research was fruitful not only for Norman Pattiz but also for those brands who wanted to increase the sale of their products.