Sentient AI Implications on the Future of Digital Marketing

Intelligent personalization has taken center stage when it comes to modern marketing, and many AI experts are certain that it is only a matter of time before it changes the existing relationship between consumers and brands. As technology continues to develop, the ways we use to perceive our surrounding world remains in constant flux. Studies conducted by Cambridge and Stanford Universities have indicated that computers are likely to know more about their owners, compared to their family and friends.

Many believe that this is just the start as machine to consumer interactions are expected to replace the unpredictable and costly human customer service methodology. In the near future, AI will be involved in all digital marketing aspects, including the conception, implementation, and measurement of the successes gained with each marketing campaign.

AI Will Eliminate Guesswork in Marketing Campaigns

Artificial intelligence is capable of delivering better and more efficient ads to consumers with very little guesswork. By relying on AI, marketers will be better placed to understand their consumers on a more intricate level. It tailors the whole experience to the needs of a consumer, guaranteeing that each ad sent to them will be relevant. It is a change that is already being seen in the market as disruption advertising methods get replaced by targeted and data-driven approaches.


Establishing Connections and Developing Better Dialogue

Thanks to artificial intelligence, marketing is no longer going to be a one-sided conversation. Today, with the slight exception of social media, marketing has been and continues to be a one-sided channel. As AI continued to improve, it will evolve and progress in such a way that it goes beyond selecting the correct message to be delivered to each person over the appropriate channel at the right time to enable a two-way conversation to take place in real-time.

AI will not only personalize the content used in digital marketing, but it will also make it possible for consumers to ask questions and provide instant feedback on products. Consumers will also be better placed to take advantage of special offers that will be presented when they interact with this artificial intelligence. At the moment, it has already progressed to a point where it is able to tailor customer interactions via sophisticated visual perception tools and sophisticated language processors.

Embracing the development and increased use of AI is vital to the success of future marketing campaigns. AI is one of those human creations that can easily be harnessed in various ways. If used responsibly, and in an intelligent manner, AI can be used to enrich human lives in very many ways. Visit Sentient’s profile at Linkedin.

American Institute Of Architects, Designing For The Future

The American Institute of Architects is an organization that represents the profession in government. Known as a “Non-governmental Organization,” the group has values it expresses on behalf of its members. The organization was started in the mid-1800’s and has grown from 13 founders to well over 90,000 members and counting. AIA is based in Washington, DC, however, it has local chapters as well.

The organization has many values upon which it stands. The organization is dedicated to improving the lives of architects. AIA’s position is that architects are now forced to live below their means due to this profit margins. They attribute much of this to the fact that government and other organizations have allowed buildings and other structures to deteriorate well beyond any reasonable amount of time.

Equity and human rights are among the values AIA stands behind. They state that they are in favor of valuing all human rights for all different types and groups of people. They believe fair housing and the right to a “built environment.” Sustainability is a topic that’s also addressed. AIA states that “green” architecture brings revenue and also protects the future. Building eco-friendly buildings are important to them as these structures save energy and the environment according to Climate change is also addressed by AIA. They assert that buildings are an important part of the overall landscape, and, climate change is a threat to the safety and security of the future.

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There are many positions on the board of directors. Robert Ivy is one of the more popular members. His background includes being the Editor-in-Cheif of an architectural trade publication and, he’s also an author. His personal viewpoints are consistent with the values of the AIA. Robert Ivy also has won many awards over the years. Regular recognition for his work includes winning awards for his published works. Robert Ivy has also promoted architecture by promoting the role it plays within society being the CEO of the firm. Public awareness is among one of the topics Ivy is most passionate about. He makes it a point to speak regularly to groups about the importance of architecture.

AIA also encourages architects and others involved in the designing and building process to look beyond the scope of the status quo. They warn that “cookie cutter” designs don’t take the environment into account. They also state that inefficient buildings also create issues with wasted energy, and, that they are even a threat to security as they are vulnerable to attack in some environments. The AIA has many unique views that make it a prominent organization in the United States.

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Here’s How Fabletics’ Reverse Showroom Technique is Taking on Amazon

Many companies have aspired to grow to the heights of Amazon which controls 20% of the fashion industry while pursuing e-commerce. Since time immemorial, women activewear has been a hard one to find in the fashion industry. Finding the right fitting activewear that is fashionable, affordable, and fitting was a hard task. With Kate Hudson on board, Fabletics was able to grow tremendously thus realizing a $250 million growth in just three years. How was this possible with Fabletics? How did Kate contribute to this?


The reverse showroom. Yes, Fabletics uses this technique to grow its clientele. What the company does is that they have created a platform where customers can search and like products of their choice, and then they encourage them to subscribe to their membership plan where they’ll get tons of benefits such as convenience in shopping. Fabletics have turned internet browsing on their website to build lasting relationships with their customers, earn their loyalty, and get to know the local markets better through events and other network building activities.


The above strategy has seen Fabletics grow its customer base as 30-50% who stop over at the physical stores are already onboard, and 25% new visitors become members in the stores. Fabletics captures both retail and online buying because once you try an item in the stores, it’s automatically sent to your online shopping cart.


Does price play a big role in Fabletics? People usually associate costly items to be of high quality. But the recent shift in economics has proven that price doesn’t guarantee quality. With Fabletics, they have changed their customers’ approach to cutting on costs, efficient delivery methods, excellent customer experience, top design activewear, and good brand reputation. With all these, the company still manufactures high-quality activewear, and this strategy has largely contributed to the success of Fabletics. The company looks forward to opening more stores adding to the current sixteen stores.


Greg Throgmartin, Fabletics’ General Manager, attributes this success to establishing modern activewear that fits the needs of the modern woman and is a true definition of high-quality.


Kate Hudson has played a significant role in the brand success. Her excellent communication skills, success in the media, and having the Fabletics’ brand at heart saw the company grow to new heights. She loves the fact that the brand inspires women and empowers them to be the best they can regardless of their shape, size, or age.


Kate is also proud of the Fabletics brand as you could see her jog around in Fabletics gear. She uses the products she endorses, and as you know, this is usually not the case with many celebrities.


Be sure the take the Lifestyle Quiz to determine your Fabletics gear best fit.

Madison Street Capital’s Successful Track Record In Business Dealings

Madison Street Capital leaves a hip of positive reviews with every client that benefits from their business dealings. In the recent transaction of finalizing a merger between Spitfire Group and DCG Software, Madison proved its commitment by adhering to all the players’ requirements. The managing director of the firm, Jay Rodgers, received high appraisals from DCG Software, alongside his superior, the chief executive officer, Charles Botchway.


DCG Software began operating in 1994 and produces software for businesses. The firm operates from its headquarter office in Pennsylvania and recently entered into a merger with Spitfire Group to enhance their productivity. Spitfire Group is set to improve DCG’s approach in resolving technical issues, raise their technological architecture and create high-level tech. The CEO of DCG commented that Madison is a diligent investment firm with an unwavering commitment to its business transactions.


Another successful transaction by Madison Street Capital is the financial advisory it offered WLR Automotive Group on a leaseback transaction valued at $13.2 million. The company raised money to invest in its industry by increasing its assets. The chief executive officer of the firm recognized Madison’s effort in the contract and attributed their forthcoming success to the effort of Madison’s staff.


Madison Street Capital was holding glue in the debt refinancing of ARES Security Corporation. Madison has a longstanding relationship with the firm and ensured that they acquired a well-reputed investment partner. Ben Eazzata of ARES Security stated that Madison applied the due analytical skills and negotiations to meet the requirements of the board and advance the firm’s long-term vision.


Madison Street Capital recently received an honor for its staff’s work ethic. The award recognized Madison’s input I industrial and trade platforms, where thy display unrelenting effort towards success. The 40 Under Forty Awards also honored Madison’s co-founder Anthony Marsala, for his innovative spirit, which is forthcoming in society. Learn more:


The Madison Street Capital reputation stipulates that it works coperatively with various organizations within and without the United States. The firm has branches in Europe, North America, Africa and Asia. Madison has its headquarter office in Illinois and seeks to open more offices across the world. It has a specialization in investment banking, performing financial valuations, purchasing hedge funds, private equity and offering quality corporate services. Apart from its vigorous business dealings, Madison Street Capital has an active role in society’s philanthropy. It has made several contributions to the United Way Disaster Relief Fund to help alleviate the suffering caused by natural disasters.

Paul Mampilly’s Undying Desire to Help Investors Make Wise Decisions

Paul Mampilly worked for 20 years on Wall Street for clients like ING and Kinetics International. Paul Mampilly has won a number of awards like the Investment Competition put on by the Templeton Foundation and converted a $50 million investment into $88 million upon a gain of 76% during a financial crisis without shooting up the stocks. Paul Mampilly enlisted to Banyan Hill Publishing to start Profits Unlimited with the goal of guiding the Americans of Main Street to take advantage of the most profitable opportunities.

Paul Mampilly recommends a new stock every month through the mailing to his subscribers an eight-page newsletter. He also gives weekly updates on the model portfolio and tracks how the investments are performing on the website. Instead of investing for them the capital, Paul Mampilly’s subscribers buy the stocks in their brokerage accounts providing an innovative introduction and alternative to the usual arrangement between the clients and financial advisors. Banyan Hill, whose headquarters is in Delray Beach, FL, is an independent research firm and publishing house which specializes in publishing investment newsletters and research advisories.

See the entire presentation here: #BanyanHill

— Paul Mampilly(@Paul_M_Guru) September 23, 2017

Paul Mampilly left deals worth billion dollars to focus on helping people to make their own money. Paul Mampilly began as an assistant portfolio manager and rose through the ranks as an investor for multi-billion dollar companies. Paul left Wall Street which was exciting because according to him, it did not help everyone and only targets the elite class of the society.

Apart from giving people helpful investment tips, Paul Mampilly looks forward to introducing an investment world to individuals so that they can get a better impression of where to invest and enjoy a fulfilling life from the investment returns. Paul Mampilly feels that the market rigged and insiders have access to experience and information and in his opinion, this is one of the reasons why he started his own business to ensure that everyone has the information which is useful for success in the investment market.

Paul’s main secret of making money in the highly competitive and crazy market is by keeping things simple and following basic principles which address different trade patterns thus keeping him in control. He recommends having a solid plan of action to determine how best to react when faced with different circumstances. He admits that the investment has its ups and downs and advises that it is crucial to change what one is doing anytime they fail, his Linkedin.

Nathaniel Ru: The Brain Behind Sweetgreen’s Success

Sweetgreen is a famous high-quality franchise dealing in organic and fresh food. It prides of over forty restaurant locations in the United States. One of the best-known co-founders is Nathaniel Ru. The others are Jonathan Neman and Nicolas Jamme, all who were classmates at Georgetown University. Learn more about Nathaniel Ru:

The absence of healthy eating options around the campus informed their idea to start restaurants. Indeed, Sweetgreen has been instrumental in transforming the food industry. The restaurants provide consumers with healthy and fresh eating choices as exemplified by large numbers of people who visit the restaurants daily.

The enterprise is premised on providing customized products and services to its customers across the different locations. One way of achieving this was decentralizing Sweetgreen operations. Top management employees are also required to work at various restaurants for some weeks in a year. It gives them a platform to understand the local markets, cultures, and preferences which is vital to the growth of the Sweetgreen chain into a national brand.

Mainly, this principle reinforced the company’s unique approach to building a link between people and food. Sweetgreen restaurants in different locations have diverse architectural designs and practices for individual identities that promote flexibility in meeting consumer preferences and tastes. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider and Nathaniel Ru | Crunchbase

Also, Ru encourages restaurants to have a seasonal menu based on seasonal produce in a particular locality. Besides keeping consumers interested, it helps in building a localized brand even though it bears a national outlook.

Ru attributes the growth of the business to the incorporation of a team of highly competent and talented individuals. Although he admits it was a tough decision to delegate some of his tasks to the team members, Ru believes it was one of the primary drivers of Sweetgreen’s growth. He also ensured that the employees are integrated into the company’s mission.

He opines that the approach was instrumental in promoting a sense of belonging amongst employees across the different levels of the company. Ru advises budding entrepreneurs to build brands that will outlive them. Also, he emphasizes the need to embrace reading as well as new technologies as a means of establishing successful brands.

Nathaniel Ru comes from a business family which makes his venture into business an instinctive step. The graduate of a Bachelor of Science in Finance believes in the need to promote delicious, healthy and eco-friendly dining options. He was featured by Forbes in the “30 under 30” leaders in the food and wine industry.

Betsy DeVos, an Advocate for Educational Reforms

Betsy DeVos has been for years in the forefront of the educational reform. Shortly after undertaking her vacation at Calvin College, young Betsy DeVos entered campus politics. She has since remained active in politics. Betsy DeVos has spent the past 30 years leading political action committees, political parties, and campaigns. In fact, she served as the Michigan Republic party for six years. As a reformer, reforming tendency runs in Betsy DeVos’ family. Her husband, Dick DeVos was appointed in 2006 to run for the Governor of Michigan on the Republican ticket.


In entrepreneurship as in politics, Besty DeVos strives to find innovative solutions to social problems. She currently serves as Windquest Group’s chairman. Founded in 1989, Windquest Group is a privately-held company that has interest in clean energy, manufacturing, and technology. She previously worked at the Orlando Magic NBA franchise as the President as well as Amway as the Chief Executive Officer. She pursues educational reforms through philanthropic initiatives. Her charitable interest range widely. Mrs. DeVos is the chairman of the Dick and Betsy DeVos Family Foundation. She also serves on the boards of several local organizations such as the Kennedy Center, Kids Hope USA, DeVos Institute of Arts Management, the Foundation for Excellence Education, and Mars Hills Bible Church. Betsy DeVos is known as an influential advocate for educational reforms. In fact, she chairs the board of the Alliance for School Choice and the American Federation for Children.


In an interview with Philanthropy, Mrs. DeVos said that their program is currently sponsoring about 250,000 students in 17 states and the State of Columbia. Her movement’s growth is accelerating. Students enrolled in the educational-choice program have increased significantly. In 2012, new educational reform programs were introduced in Mississippi, Ohio, Louisiana, Pennsylvania, and Arizona. After conducting polling in five states, Betsy DeVos found that educational-choice program was becoming popular especially among Latinos. Betsy DeVos has been part of the educational-choice reform program since when it was considered radical. However, she says that nothing drew her in it. She was inspired to advocate for educational reforms after visiting the Potter’s House Christian School, which would support children from low-income families.


With time, Besty DeVos and her husband, Dick DeVos, started to support individual students and that grew to a more extensive commitment. Today, the couple provides support to the Potter’s House Christian School at a significant level. Later on, Betsy DeVos founded a foundation that could give scholarships to children from low-income families.


For updates, follow Betsy DeVos on twitter.

Freedom Debt Relief Article Recap

Andrew Housser recently published an article titled “How to Safeguard your Credit After the Equifax Breach” on the WBRC website.

Housser is the CEO and co-founder of the Freedom Financial network which houses a variety of financial companies like Freedom Debt Relief, which is one of the largest debt resolution and relief companies. They are dedicated to helping eligible clients resolve their debts.

Freedom Debt Relief suggests there are a variety of ways to protect your identity after the huge security breach for Equifax. Equifax is one of the three credit bureaus which collect credit information and sell it to businesses when they are trying to decide if they should loan money and more information click here.

One of the first things everyone needs to do is go to the website Equifax created after the security breach. Because hackers have stolen the information of nearly 143 million Americans, nearly half of the country could be affected. The hackers had access to important private information like addresses, Social Security Numbers, names, and birth dates.

The same website offers free identity protection and credit monitoring for an entire year. They will also provide a copy of your Equifax credit report.

Housser suggests that you may want to consider putting your credit on freeze. The process requires you to contact each of the three credit bureaus and place it on a credit freeze. By doing so, creditors will be unlikely to open up lines of credit in your name since they can’t see your credit history. This prevents thieves from using your name and social security number to open up lines of credit. If you want to open a new line of credit for yourself, you would simply call with the secure PIN number created in the signup process and unfreeze the credit and Freedom Debt Relief’s lacrosse camp.

Freedom Debt Relief also suggests maintaining close vigilance over your credit reports and your bank accounts. If you notice any small charges that you don’t remember making, contact your creditor or your bank immediately. Often thieves will use small amounts to test the information before making larger purchases and what Freedom Debt Relief knows.

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The Harvard University School of Government graduate has scaled heights to become a well-known Israel Ambassador to the United Kingdom.

Born in the year 1962, Daniel Taub has defied all odds to accomplish so much in a foreign country having been born, raised and educated in Great Britain before moving to Israel where he worked in the Defense forces and also as a reserve person at the global law department.

On top of that, he managed to work for the Israeli foreign affair ministry a position that he assumed for many years before moving to a different role in his career. For four years from 2011, Mr. Taub became the Ambassador after that retired and currently serves as the planning and strategy director at Hanadiv foundation.

Daniel Taub remarkable work experience is one to emulate as he spearheaded numerous successful projects one being scaling up the advancement of the United Kingdom and the Israeli trade that doubled during his time as ambassador.

He also ensured that the academic, cultural and business ventures between the two countries are at par and are contributing towards growth and development of the nations.

A report pointed out that up to 300 companies from Israel have set up operations in the United Kingdom. The set-up has managed to accumulate up to 5.5 million US dollar according to the chamber of commerce, and earlier projection of about 7 million US dollar is an indication how the trade is performing well under the leadership of Daniel Taub.

In the year 2014, Taub decided to counteract the statement by Bradford city representative who claimed that the city was an Israel free place and stated that he was concerned about the claims made by the representative.

He assured the Israeli nationals that the statements made were intimidating and they should not fear to express their views on the same. The British police investigated the city representative claims that have caused uproar across the town.

Under his tenure, BIZcamp startup in collaboration with Google commenced and later on bagged an award for its contribution to business and trade.

A short funny YouTube clip of Foregin secretary Boris johsnon and me that got a lot of hits

He has also received an invitation to teach in the Bible and Hebrew classes held at Westminster. His cultural participation has seen him engage with many Israeli national promoting the country’s heritage and appreciation for those living in the United Kingdom.

He has also done numerous interviews ranging from the BBC to CNN and public lectures both at the United Kingdom to international reach.

Despite the controversy over his age to become the ambassador, others welcomed his appointment, and over the years, he proved to be more up to the task, and in addition to that he was also appointed to the international maritime consortium located in London.

Read more: Daniel Taub | LinkedIn