Intelligent personalization has taken center stage when it comes to modern marketing, and many AI experts are certain that it is only a matter of time before it changes the existing relationship between consumers and brands. As technology continues to develop, the ways we use to perceive our surrounding world remains in constant flux. Studies conducted by Cambridge and Stanford Universities have indicated that computers are likely to know more about their owners, compared to their family and friends.
Many believe that this is just the start as machine to consumer interactions are expected to replace the unpredictable and costly human customer service methodology. In the near future, AI will be involved in all digital marketing aspects, including the conception, implementation, and measurement of the successes gained with each marketing campaign.
AI Will Eliminate Guesswork in Marketing Campaigns
Artificial intelligence is capable of delivering better and more efficient ads to consumers with very little guesswork. By relying on AI, marketers will be better placed to understand their consumers on a more intricate level. It tailors the whole experience to the needs of a consumer, guaranteeing that each ad sent to them will be relevant. It is a change that is already being seen in the market as disruption advertising methods get replaced by targeted and data-driven approaches.
Establishing Connections and Developing Better Dialogue
Thanks to artificial intelligence, marketing is no longer going to be a one-sided conversation. Today, with the slight exception of social media, marketing has been and continues to be a one-sided channel. As AI continued to improve, it will evolve and progress in such a way that it goes beyond selecting the correct message to be delivered to each person over the appropriate channel at the right time to enable a two-way conversation to take place in real-time.
AI will not only personalize the content used in digital marketing, but it will also make it possible for consumers to ask questions and provide instant feedback on products. Consumers will also be better placed to take advantage of special offers that will be presented when they interact with this artificial intelligence. At the moment, it has already progressed to a point where it is able to tailor customer interactions via sophisticated visual perception tools and sophisticated language processors.
Embracing the development and increased use of AI is vital to the success of future marketing campaigns. AI is one of those human creations that can easily be harnessed in various ways. If used responsibly, and in an intelligent manner, AI can be used to enrich human lives in very many ways. Visit Sentient’s profile at Linkedin.