Norman Pattiz, the executive chairman of PodcastOne recently made a significant announcement regarding the results of a research finding that was conducted to establish the effects of podcast advertising to consumer shopping behavior as well as the intent to purchase. The study has been carried out on five prominent brands in the states.
Compiled with the assistance of Tom Webster the vice president of Edison Research, the results indicated that there was a great positive impact of podcast advertising on marketing products.
Through the study, Edison Research identified the benefits of podcast advertising on the five selected brands. The results further indicated that podcast adverting massively drew consumers to purchasing the brands.
From the research findings, the team concluded that:
Financial services marked a significant increase by 47% from before to after the campaign
- More than 60% of the interviewed respondents preferred a specific grocery brand after the campaign. A 7% increase marked this.
- During the study, over a third of the candidates had a positive approach and opinion in relation to a particular vehicle in the market. The study indicated that the increase in preference was marked at 18%.
- In a different scenario, the post-study campaign period marked an increase of 22%. Most clients from the campaign study preferred a lawn garden product.
- The brand awareness campaign had a positive impact on an individual vehicle in the market. The brand preference improved by 60%. A common dining area marked a positive response with the highs of 76%.
While researching, Edison Research saw it is important to have three separate studies with the same brands. This was done to evaluate the effectiveness of the campaign on brand recall. Whereas most brands had an excellent client reputation, some were struggling in the trial stage.
These brands required more customer orientation and advertising. Learn more about Norman Pattiz: http://finance.yahoo.com/news/network-chairman-norman-pattiz-announces-230000022.html
In a bid to determine the effect of the campaign on products, the advertising campaign ran for approximately six weeks. This duration was considered enough for the research study. The same technique of advertising was applied on all brands. From the results, the conclusion drawn indicated that most consumers paid attention to products that were advertised.
Pattiz is a career executive. The chairman of PodcastOne has seen the company growing into America’s leading news provider for entertainment, sports, and traffic programming. Pattiz was the C.E.O. of PodcastOne until the month of June 2016.
His service in that firm has been productive. Additionally, Norman Pattiz serves as the founder of Courtside Entertainment Group. This company aims at exploring raw talent and developing it to professional career.