Even though there may be thousands of clothing companies competing for the same customer with Amazon, doesn’t always mean that they are going to be able to compete on the same level as the retail giant. Amazon is pulling in 20 percent of all the sales in that market, leaving all those other sellers simply scrambling for what is left. Kate Hudson’s Fabletics is emerging from that pack and making huge strides at the leader. In just under a few years, Kate Hudson’s Fabletics has already sold $250 million of women’s active-wear in their retail and online store.
Hudson gives credit for all the success of her athleisure brand to reverse showrooming and the numerous perks associated with her membership package. When you visit the Fabletics store at the mall, you see these two keys to success in action. This is not your average workout apparel shopping experience, we have women of all ages in the store and trying on all the latest in women’s active-wear. These women are also just window-shopping, talking the Fabletics lifestyle quiz, or browsing the racks of the latest leggings, tank tops, or colorful yoga pants.
To be a real contender in the fashion e-commerce market, your website has to be doing some serious business. When we visit the Fabletics e-commerce store, we discover something quite unique. Since these shoppers were inside the store at the mall trying on all the clothing, what happens is the membership kicks in and everything gets uploaded to the online shopping cart. This makes it easier to just pick up and keep shopping where you left off at the mall. Since you already know how the clothing fits, you simply buy on impulse without having to wait and see if it fits you when it arrives in the mail.
Kate Hudson’s Fabletics membership perks also include free shipping for all your online orders and discounts on the active-wear. One unique perk is you get your own shopping assistant at Fabletics who takes those quiz answers and then selects one piece of apparel each month to add to your shopping cart. Looking at this from a distance, you can see that Kate Hudson’s Fabletics is not like Amazon in one respect, this company is all about pampering their customers at every step of the way. This is the reason Kate Hudson’s Fabletics is ready to compete for the top spot with Amazon in the future.