Follow your heart. That’s the best piece of business advice Doe Deere has for those who dream large and have a unique idea.
The founder and CEO of Lime Crime makeup wasn’t sure her concept for modern beauty would ever take off, but looking at social media’s popular Instagram says otherwise.
Doe Deere is absolutely thrilled that Lime Crime has just exceeded two million followers on Instagram. Her makeup brand has soared to new heights, attracting a global fan base which includes both young women and men. Her fans adore posting selfies wearing her makeup and inspiring each other to live fearlessly and express individual beauty.
Lime Crime makeup addicts send their favorite makeup looks with the hashtag ‘#limecrime’ to the social media site, and Doe Deere encourages this happy community of followers. She is internet savvy and understands how important it is for a company’s self-image to appear at places like Snapchat, Facebook and Twitter, but it’s more than business.
Doe Deere is proud that fans can try on different makeup looks with her highly pigmented products in more colors beyond the rainbow and see how different skin tones reflect her brand in internet selfies. She believes in buyer participation and inspiration.
Lime Crime makeup is on a mission to assist young women and men in finding their true beauty, one that is uniquely theirs without worrying how society views them. Doe Deere calls that self-expression without fear of judgment. Doe Deere does not create traditional, boring makeup. She dares her fans to put on green colored lipstick or burgundy colored eye shadow, because there is a market for bold and beautiful.
That is how Lime Crime was born in 2008. Doe Deere kept looking for whimsical palettes in vivid hues, and she kept coming up empty, so she developed her own line and has never looked back.
Lime Crime makeup is sold online at LimeCrime.com and also in stores like Urban Outfitters. Fans love the brand for its excellent quality, rich pigments, stay on all day colors, new palettes and trends, creative edge and large social media presence.