Winner of the Best Franchisee of the World was given to Omar Yunes for his work as a Sushi Itto franchise owner. Yunes won the award in Florence, Italy on December 5th. He joined the franchise business when he was 21 year old.
Since then, he has helped the chain Sushi Itto expand by at least 13 restaurants. Within those 13 restaurants, Yunes employs at least 400 people. All of his restaurants are located in Veracruz, Puebla, and Mexico City. Yunes stated that he’s proud to be the owner of 10% of the restaurant’s total units.
He officially became the winner of the BFW, beating out 34 other countries. The competition evaluated the skill of the franchise owner rather than the brand. The Mexican investor and franchise owner can attribute much of his success to the aggressive marketing of the food brand. Yunes also created a board in order to help implement marketing strategies. Countries included in the Best Franchisee of the World were Mexico, Argentina, Brazil, France, and Hungary, among many others.
Judging factors considered were; what knowledge contributions have been brought, how motivated employees are, business savings, and how much influence the franchisee has had on the network. The CEO of Sushi Itto, Benjamin Cancelmo, has called the BFW awards a “manifestation” of a combined effort to provide excellent customer service.
Prendamex is a chain of pawn shops of which Ivan Tamer is a franchisee. He was honored at the BFW awards in Florence as well and came in second place for Mexico. Tamer successfully implemented a marketing tool to manage pawn shop networks. The franchise manager of Prendamex, Patricia Campos, acknowledged that Tamer created ways for the network to stand out in its industry.
Universidad Anahuac comprised the jury of the Mexican chapter as well as representatives from Entrepreneur.com. The jury was also made up of the Mexican Association of Franchises and select entrepreneurs.
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