Norman Pattiz Announces Critical Results On The Benefits Of Podcast Advertising to Marketing

Norman Pattiz, the executive chairman of PodcastOne recently made a significant announcement regarding the results of a research finding that was conducted to establish the effects of podcast advertising to consumer shopping behavior as well as the intent to purchase. The study has been carried out on five prominent brands in the states.

Compiled with the assistance of Tom Webster the vice president of Edison Research, the results indicated that there was a great positive impact of podcast advertising on marketing products.

Through the study, Edison Research identified the benefits of podcast advertising on the five selected brands. The results further indicated that podcast adverting massively drew consumers to purchasing the brands.

From the research findings, the team concluded that:

Financial services marked a significant increase by 47% from before to after the campaign

  • More than 60% of the interviewed respondents preferred a specific grocery brand after the campaign. A 7% increase marked this.
  • During the study, over a third of the candidates had a positive approach and opinion in relation to a particular vehicle in the market. The study indicated that the increase in preference was marked at 18%.
  • In a different scenario, the post-study campaign period marked an increase of 22%. Most clients from the campaign study preferred a lawn garden product.
  • The brand awareness campaign had a positive impact on an individual vehicle in the market. The brand preference improved by 60%. A common dining area marked a positive response with the highs of 76%.

While researching, Edison Research saw it is important to have three separate studies with the same brands. This was done to evaluate the effectiveness of the campaign on brand recall. Whereas most brands had an excellent client reputation, some were struggling in the trial stage.

These brands required more customer orientation and advertising. Learn more about Norman Pattiz:

In a bid to determine the effect of the campaign on products, the advertising campaign ran for approximately six weeks. This duration was considered enough for the research study. The same technique of advertising was applied on all brands. From the results, the conclusion drawn indicated that most consumers paid attention to products that were advertised.


Pattiz is a career executive. The chairman of PodcastOne has seen the company growing into America’s leading news provider for entertainment, sports, and traffic programming. Pattiz was the C.E.O. of PodcastOne until the month of June 2016.

His service in that firm has been productive. Additionally, Norman Pattiz serves as the founder of Courtside Entertainment Group. This company aims at exploring raw talent and developing it to professional career.

The Kabbalah Center

This is a non-profit organization based in Los Angeles, California. It provides courses on Kabbalistic teachings and the Zohar. They also offer lessons through their regional city-based study groups and centers worldwide and online. The Kabbalah presentation was developed by Philip Berg together with his wife. This institution has an international and multi-ethnic staff of teachers that offer guidance and study to all Kabbalistic students.

During the past few years, Rabbis believed that the Kabbalah mystery was so complex and often misunderstood. They thought that the religious students could learn the culture and belief of Kabbalah. For this reason, some traditionalist viewed Kabbalah as the pervasion of the ancient religion in Judah.

In 1965, the Kabbalah Centre was founded by Philip Berg as the national research institute. The Dean of the Yeshivah was Brandwein. He was a prosecutor based in Israel. When he died, Philip and his wife re-established the Religion in the United States. The headquarters of Kabbalah is New York. The Los Angeles Kabbalah center was opened in 1984. Karen and Michael acted as the spiritual directors of the group after the death of Berg and Rav. They became the spiritual leaders of the organization. The organization has more than 50 registered branches in the world.

Kabbalah Centers approach a teaching strategy to all students using the translated Jewish and Hebrew texts. For this reason, students can understand the content well. According to reviewers, there is a particular branch of wisdom that makes us think religion is diversified. The resemblance of worship is the effect of this intelligence. For instance, Islam, Judaism, Christianity, and Buddhism are closely related in the manner in which services are conducted. Acceding to this belief, the Kabbalah does not come out as the best alternative religion for those seeking their knowledge. It supplements all other religions and learn more about Kabbalah.

Some passages in the Bible, such as the red sea, are the unseen universal law and understood as life codes which are used by the Zohar Kabbalah in teaching. Zohar reveals the interconnectedness and dynamic interplay of the relationships in the universe. They have also produced numerous Bible commentaries and Books on a weekly basis and more information click here.

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End Citizens United Endorses Missouri Ballot Initiative

End Citizens United is an organization dedicated to overturning the 2010 decision by the Supreme Court of The United States that special interest groups, the super wealthy and corporations can contribute unlimited, untraceable funds to our electoral system. The goal of these groups is to elect candidates, and support initiatives they feel will further their interests. There are many ways End Citizens United (ECU) intends to fight back; one is to support candidates and initiatives starting at the state level.


On May 22 of this year, ECU announced their support for a proposed 2018 ballot initiative in the state of Missouri. This initiative known as the Clean Missouri ballot initiative is still in the signature collection stage. Once on the ballot, it is designed to increase transparency, and limit the influence of special interest groups in the state. There are several reforms in the initiative, perhaps the most important is designed to close so-called loopholes that allow several different political action committees to donate vast sums of money to one candidate. Tiffany Muller, the executive director of End Citizens United points out Eric Greitens, the governor of Missouri, has promised time and again to reform the system but in reality has used special interest money to promote his agenda. She further states Clean Missouri will lead to meaningful change and return power to the citizens of Missouri and assure them of a voice in their democracy. There are over 48,000 members of ECU in the state, and its state-level affiliate Fight for Reform will connect local activists and contributors to Clean Missouri’s ballot initiative. ECU has worked in Missouri in the past. In the last election cycle, ECU was very involved in the Missouri Senate race, endorsing Jason Kander and running $1.7 million in ads to support his candidacy.


In April, USA Today published an article about how End Citizens United is raising money to support their campaign to overturn this disastrous Supreme Court decision. So far the results have been very exciting, the group reported over $4 million collected in the first quarter of 2017. At this rate, ECU is projecting they will raise over $35 million by the 2018 midterm elections, representing a $10 million increase from 2016.


Tiffany Muller explains around 100,000 people contributed in the first three months of the year and over 40,000 of these were first-time donors. ECU feels there are several reasons for the increase in donations, among them President Trump’s nomination of Judge Neil Gorsuch to the Supreme Court. This tremendous increase in funds will make ECU the third largest PAC and assure them of having a major voice in the 2018 election cycle.


Doe Deere’s Limecrime Startup Blossoms

Doe Deere has been one person behind some of the new hairstyles that young millennial girls have taken up at various high schools and universities. She’s the founder of Lime Crime, a cosmetic products brand that includes hair dyes, nail polish and lipsticks and gloss. She’s often embraced the term “unicorn” to describe herself since she has exotic tastes that embody what Lime Crime is all about. Doe Deere wants every woman to be able to bring out her wild self and not feel ashamed to do so, and she believes in the power of her hair products and what her customers love in them.


Doe Deere began her work in cosmetics in 2008 after four years in cosmetology school and experimenting with different hair product ingredients. But she grew up in Russia and was exposed to different business ideas as a teenager. In fact she even mentions in one interview that she started out in the removable tattoo business selling tattoos to friends and random people who wanted to try them. When she turned 17 she immigrated to the US originally looking to start a band and express herself through music as it was a time when the rock alternative movement was at its peak. She did meet her husband during this time, but ultimately their band did not reach the stardom she had hoped.


In 2004 she entered cosmetics school and soon opened a small makeup and cosmetics product line on eBay that gave rise to the current structure at Lime Crime. By 2008 Lime Crime had become a hit brand that opened up sales and tapped into the online customer base. In 2012 Doe Deere moved out to Los Angeles where she now runs Lime Crime headquarters and forms new ideas with her creative design team.


Doe Deere also sat down with Ideamensch to discuss her work and explain what a typical day might look at Lime Crime. A big part of the final product process is that Doe Deere always tests it out personally and gives time for the results to show so that she knows she’s selling a good product. Lime Crime’s products have all been known to be pet-friendly and safe. Do Deere loves animals, especially cats and her philanthropy consists of donating to Bide-A-Wee, a shelter for abandoned pets in New York City. Doe Deere recommends Facetune as a good tool to use for social media face photos.


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Eric Lefkofsky Heads Tempus, Creators of the Cancer Fighting Database

Erik Lefkofsky is the CEO of Tempus, a technology company building cancer fighting operating systems. He is also the founder of Lightbank Venture Capital firm, the cofounder of Groupon, a discounted global marketplace and the cofounder of Uptake Technologies, a predictive analyses platform for large industry. Lefkofsky began leading his first business, an apparel company in 1994. He has since been at the head of several big businesses, many of them quite successful.He co-chairs the Lefkofsky Family Foundation with his spouse, Liz. Together they work to support scientific and educational causes worldwide. Their areas of focus include awarding quarterly grants to causes that promote human rights, education, arts and culture and medical research.

Lefkofsky’s company, Tempus is building a database of patient information that focuses on fine-tuning cancer treatment by combining genomic idata with the therapeutic. In order to create effective treatments for cancer patients, information that includes their DNA and RNA combined with the medications they are taking should be readily available to all parties contributing to their care.Lefkofsky’s belief is that cancer care’s current foundation is broken. His solution to the problem is to start by being thorough and sharing more information between parties associated with cancer treatment. His interview with Fortune magazine clearly outlines his approach. Eric Lefkofsky believes cancer care givers should treat the problem differently, by asking, “Who is this patient? What drugs are they taking? How are they responding?

What’s their molecular composition? If you have all that data you can begin to answer some very basic questions, like why is this drug only working for 60% of people and not the other 40? Who are the other 40? What medication are they also on? What’s their age? Are they diabetic? What’s their RN expression profile look like? And that’s the kind of data that should be flowing freely between clinicians and researchers, but also insurance companies, biotech companies…”Essentially, Lefkofsky believes cancer can be conquered if there is more communication between all the parties that treat it, which is why Tempus’s cancer fighting operating system was created. It allows all the data to be presented as a comprehensive patient profile to all the parties working to cure the disease. In time, this new approach may help scientist cure cancer a lot faster.

The Lung Institute; Transforming the Lives of Lung Patients

Two years ago, a patient named Joseph visited the Lung Institute to have adult stem therapy. Joseph had been suffering from pulmonary fibrosis, and he wanted to get a long lasting solution. He took the results to a pulmonologist, and they were both shocked by what they discovered. Joseph had been struggling for several years, and it was impossible for many physicians to come up with the cure he needed. During these years, the patient was in oxygen masks twenty-four hours a day, and it was impossible for him to walk up the stairs. Having a good conversation when standing was also a big challenge for him.

According to PR Web, stem therapy is provided by one of the most respected facilities in the world, known as Lung Institute. The treatment has transformed the life of Joseph for the better. The patient who was living a miserable life can now enjoy his life just like normal people.

Joseph says that his oxygen levels have become steady after the treatment. In an interview, the patient also says that he has not seen or touched oxygen for some time now. Before the lifesaving treatment, Joseph had to use oxygen so that he can survive. A CT scan was also performed on Joseph after the treatment, and it shows that there is no inflammation in the lungs. This means that he is healed, and everyone, including his doctor, is shocked.

This reaction was expected. This is because people suffering from such diseases know that they have a terminal illness, and there is very little hope for them. Physicians from all over the world have been trying their level best to introduce a reliable cure, but they have not succeeded. There is a group that doesn’t believe in stem therapy treatment too. They say that this advancement was done recently, and it cannot be used on patients. Joseph is working hard and showing medics in the world that there is hope for people with terminal lung diseases. He says that it is time for everyone to change their opinions concerning this type of treatment. The Lung Institute was established to provide patients with regenerative cellular therapy. Visit the website, for more information.


Karl Heideck, an Expert in Litigation

Karl Heideck is a prominent litigator in Greater Philadelphia Area where he works as a Hire Counsel contract attorney for Grant & Eisenhofer in compliance and risk management. Karl Heideck holds a JD in law degree from the Temple University, a background that has seen him shine in Litigation, Law, Courts, Legal Research, Teaching, Legal Writing, Product Liability, Mediation, Arbitration, and Intellectual Property.

Litigation involves the representation of defendants and plaintiffs in civil matters. The phases of litigation include pleadings, investigation, discovery, trial, settlement, and appeal. Litigators are the legal representation/lawyers of litigation. They represent plaintiffs and defendants in civil cases and manage all phases of the litigation process. The Entry level education of a litigator is a Doctoral or professional degree in law.

Litigation process involves:

Stage 1: Pleadings- In this phase, all parties in lawsuit fill in original papers explaining conflicts. The plaintiff records a complaint with the court and formally gives a copy to the defendant. The defendant then answers to the complaint and more information click here.

Stage 2: Discovery- All parties collect relevant information by researching the law, reviewing documents and by interviewing witnesses. The information gathered would be used by clients and their lawyers to evaluate the benefits of claims and defences and Karl’s lacrosse camp.

Stage 3: Trial- At trial, the parties present proof in support of their interests or arguments to a jury and a judge. The judge then weighs and gives a decision or verdict.

Stage 4: Appeal- After the trial, any party that feels discontented with the decision may appeal by requesting a higher court to review the trial session process and learn more about Karl.

Karl Heideck is one of the most skilled litigators, having worked for Pepper Hamilton LLP and Conrad O’Brien previously and having a practising license for eight years now.

Stay Organized With These Pre-Planning Party Tips

There is a lot of work that goes into planning a party. It may seem overwhelming to plan your own party, but there are many event planners in NYC who are willing to help you plan it.


Twenty Three Layers is one of the best wedding and corporate event planners in NYC. The team is made up of three women who have planned events ranging from receptions to corporate functions. You can hire them to find a suitable venue, build a delicious menu and find entertainment for your event.


You should always plan your party several weeks or months in advance. This gives you time to make necessary changes and set everything in stone. It is easy to stay on top of everything when you keep the following pre-planning tips in mind.


Get Organized: The best way to get organized is to create several lists based on your party. Start by making a to-do list of every task that must be completed before the party, and then make a shopping list of supplies, decorations and even food. You should also put together a guest list with contact information, RSVPs and dietary restrictions. Your lists may also include menu ideas, entertainment and possible venues.


Choose a Theme: It is easier to plan your party when you are basing it on a specific theme. One idea is to host an afternoon Victorian tea party to celebrate a milestone, or you could throw a corporate luau to show appreciation for your team members.


Mail Out Invitations: There is nothing wrong with sending invitations through email or social media, but there is something special about mailing out invitations. You can even use pre-designed or custom stationery that fits the theme of your party.


If you need help planning your party, you can hire Twenty Three Layers by calling or sending an email. They work with you to ensure you are happy with every aspect of your party. This is why they are considered one of the top event planning companies in NYC.


Your party is sure to be a success if you start planning it in advance.


The Significance Of Jason Hope

Since the beginning of the 21st century, the internet has given birth to some of this generation’s brightest minds. Jason Hope is no exception. With tech enthusiasts coming from all walks of life, Jason Hope has distinguished himself as one of the most important figures in the tech industry. With Jason being as outspoken as he is, to call him otherwise is inaccurate. In fact, several of Jason Hope’s works can be found on the internet to confirm his importance in the tech world. Therefore, Jason remains keen on the latest tech trends.

In recent news, Hope has written profusely for Furthermore, Hope has made it clear about his affinity for the internet. As a result, he considers it to be one of the most significant advances to impact the entire tech industry. In vivid detail, Jason Hope culminates articles of sheer brilliance. His articles dictate what direction the industry is moving in. Furthermore, the Internet of Things implies how several devices of today are synchronized and remain connected with each other. A perfect example would be a device such as a Smart TV.

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A Smart TV has the ability to remain synchronized with several devices while remaining up to speed. It has also given people the ability to efficiently use shared data plans. Furthermore, they end up saving money that would have otherwise been wasted. According to Hope, the Internet of Things has revolutionized the technology industry in so many ways. It has changed the way business operate forever.


Patty Rocklage Finds the Best in Every Challenging Situation through Psychology and Counseling

When it comes to psychology and couseling therapy, Patty Rocklage understands exactly what patients require. That is why on July 29th, 2016, Patty was celebrated for what would be termed as her gift to the world. Accompanied by her husband Scott Rocklage, the couple visited the MIT department amidst a celebration of their professional achievement. The agenda of the event was to help in raising renovation costs for Lester Wolfe Laboratory. Moungi Bawendi is the professor in charge of this laboratory.


The celebration was a remarkable gesture because Patty’s husband went to Lester Wolfe for his PhD studies. He attended the department of chemistry where Professor Richard R. Schrock facilitated his classes. After the tour around the newly renovated laboratory, the couple joined two of their classmates to gather in the laboratory. Tributes honored the couple. The first to pay tribute to the couple for outstanding work in counseling and psychological services was Timothy Jamison, head of the department and more information click here.


Additionally, the couple was also honored by Sylvia Ceyer as well as Professor Moungi Bawendi. Through the efforts of Patty and her husband, the laboratory was opened. The gesture of Patty and her husband in addition to their generosity has made a great positive impact on education. This is a good example of successful people giving back to the society. As a result, the society is empowered to continue doing good by prospering through the already existing resources like the laboratory that was built on the celebration and Patty’s lacrosse camp.


Patty Rocklage has mastered the art of assisting people in finding solutions to their life’s problems. She is an accomplished professional who harbors a warm heart and skilled communication style. She feels honored to help clients, couples and families find solutions to life’s threatening problems. Through her dedication and commitment to finding couple’s solutions, Patty has managed to assist many couples in America stick together through marriage’s biggest threat, divorce. She attended the USC in 1981 and graduated with honors after majoring in psychotherapy. Her outstanding academic credentials give her the professionalism required to practice counseling and psychology. She commits to finding the best in every troubled person.

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