How Fabletics Uses The Reverse Showroom Technique To Bring In More Sales

In just three years, Kate Hudson’s athletic fashion brand “Fabletics” has managed to amaze consumers and business enthusiasts alike with its endless stream of innovative marketing strategies. Having earned $250 million in sales within its short lifespan, Hudson continues to propel her brand forward with new business strategies from which all online business owners should take note.


Hudson launched the brand to provide women of all shapes and sizes with a convenient and affordable way to purchase athletic apparel. She created the company using the subscription service business model which allows users to receive a workout outfit of their choice each month for a monthly fee. The company was an instant success with subscribers growing steadily.


By now, Fabletics has opened several brick-and-mortar stores across the country. Although some found this to be an unusual move thanks to giants like Amazon outdoing physical stores in terms of revenue, the decision paid off, earning the company significantly more in profit. The company has plans to open more physical stores worldwide within the next three to five years.


Part of the success of these brick-and-mortar stores has to do with the use of the relatively new “reverse showroom” technique.

Smartly, Fabletics stocks the store based on user data gathered from the brand’s website. By studying trends and sales in particular regions, the company can then stock each individual store with products that they know perform well in that specific area.


Additionally, Hudson is using social media to her business advantage. Fabletics has an immense social media following and uses platforms such as Instagram to interact with its millions of customers. Because of this dedication to engaging the brand’s followers, the company is able to select items to be sold in stores based on how well they perform on these platforms in terms of likes, shares and comments.


Although Hudson didn’t invent the reverse showroom concept, she is the first to apply it to an e-commerce apparel brand. Companies like Apple have been using it for several years with much success, and it’s expected to grow in popularity as e-commerce continues to take over the consumer market.


While innovative and risky practices like this are a large part of the company’s success, Hudson believes that ultimately the products themselves are the backbone of the company. Fabletics apparel items are significantly more affordable than athletic apparel items sold by its competitors, yet the products are just as high in quality. Fans of the brand also find that they can find apparel items which are more fitted to their unique body type.


Fabletics has seen incredible growth annually and has struck a chord with fashion consumers across the world.

Mikhail Blagosklonny and his Research on Cancer and Aging

Education and work background
Mikhail Blagosklonny is an expert who studies aging and cancer. Currently, Mikhail Blagosklonny is a professor at Roswell Park Cancer Institute where he teaches oncology. Mikhail trained at the First Pavlov State Medical University of St. Petersburg where he attained his M.D. and Ph.D. in cardiology and experimental medicine. In 2002, New York Medical College hired him as an Associate Professor of Medicine. Later, he joined Ordway Research Institute as the senior scientist. He remained at Ordway until in 2009 when he was hired by Roswell Park Cancer Institute as the professor of oncology.

Mikhail Blagosklonny is interested in several studies such as cancer whereby he research on targeted cancer therapies that keep normal cells from damage by chemotherapy and radioactive rays, the mechanism of aging (biogerontology), as well as anti-aging treatments. Other research interests include cellular and molecular biology and clinical investigations. His research includes cell cycle, anti-cancer therapeutics, cellular senescence, and signal transduction.

His passion led him to further the study of signal transduction pathways that leads from cancer to aging. In the process, he revealed potential targets that slow down the aging process and age-related illnesses.

Read more: Rejuvenating immunity: “anti-aging drug today” eight years later

Hypothesis on the possible role of TOR
Driven by his interest in cancer and aging, Mikhail Blagosklonny postulated a theory about the probable role of TOR in cancer as well as aging. He proposed that rapamycin, a prominent cancer drug can be a treatment for extending a person’s life.

Editorial works
Mikhail is a chief author in oncotarget, cell cycle, and aging. Additionally, he is a subordinate editor of cancer therapy and biology. Mikhail Blagosklonny is a founding editor and chief editor of cancer research, International Journal of Cancer, Cell death and differentiation, American Journal of Pathology, and Autophagy. Oncotarget is a weekly medical journal that covers oncology research. This journal was launched in 2010. Andrei V. Gudkov and Mikhail Blagosklonny from Roswell Park Cancer Center are the chief editors. Mikhail has written more than 170 research articles.

Roswell Park Cancer Institute
Mikhail was appointed to join the institution on April 15, 2009. The staff was enthusiastic about his appointment. At Roswell, the experts share ideas and possible approaches to curb cancer. Some ideas include Tissue-specific therapy of cancer and how cancer can be prevented by slowing down aging. The institution harnesses the modern imaging technology such as optical scanners, PET, MRI, ultrasound, and CT to visualize the growth of abnormal tumors in lab animals. Mikhail extensive knowledge on cancer and aging will be useful to the center.

Find works by Mikhail Blagosklonny on NCBI –
Read more about Mikhail Blagosklonny on T and F Online

How Lime Crime’s Doe Deere Became The Queen Of Branding

Doe Deere, the founder and CEO of hugely successful makeup line Lime Crime, has been true to herself since she was a little girl. Originally born in Russia, but raised in New York, Deere recalls memories of playing dress-up in her mother’s bedroom and smearing bold-colored makeup on her face at childhood slumber parties.


As the founder and CEO of a remarkably successful business, Deere still maintains elements of that inner child with everything that she does. Her Unicorn Lipsticks, for instance, come in super bright shades and its packaging depicts metallic unicorns against a hot pink backdrop. One iridescent lip gloss line she recently developed called “Diamond Crushers” promises to make you “sparkle like a fairy on acid.”


Even the Lime Crime website is a work of whimsical, fantasy-inspired art, decorated in bright pastels and cartoon animals. Every product description evokes an imaginative dreamland that excites the imaginations of makeup lovers of all ages.


When Deere started her company in 2008, she was determined to stick to her own image of bold, bright and fun imagery. At the time, major makeup brands were going for a chic, sophisticated and understated image, but Deere refused to play by the rules.


By staying devoted to her own unique brand, Doe set new trends in the beauty industry. Today, many high-end cosmetics brands are copying her playful and bright vision. This doesn’t bother her, however, because her company is thriving today more than ever; millennial fashion haven Urban Outfitters now carries Lime Crime cosmetics and her Instagram account boasts almost 500,000 followers. The company’s sales continue to increase with every year, as well.


Just because Deere had a clear brand in mind doesn’t mean that her road to success has always been easy. In 2014, a security breach almost killed her business forever. The Lime Crime website was hacked, leaving countless customers vulnerable with their personal information stolen. Deere had to work tirelessly to regain the loyalty of her customers and introduce new strategies in security and customer service.


Deere succeeded in maintaining her customer fan base, and Lime Crime continues to capture the dreamy imaginations of makeup lovers of every age. If there is one thing she credits for her success, its her keen understanding of her brand as well as her commitment to sticking to it. Never once has Deere changed her unique vision to match the current trends, and because of that, she has set trends herself.


With a strong knowledge of social media and a flair for developing new and exciting beauty products, Deere has turned her dream into a reality. Her brand’s image is now mimicked across the world, and her customers anxiously await new products to appear on Lime Crime’s website. Doe’s playful world of color has allowed her customers to embrace their own colorful imaginations.


David Osio’s Company Launches New App To Assist Clients

Recently, a new application has been presented in the real estate industry by Davos Real Estate Group. They have launched their brand new app, “Davos CAP Calculator”, which has the aim of estimating returns on investments that clients may be interested in.



Davos Real Estate Group, or REG, is an independent company of Davos Financial Group, a financial group that offers comprehensive financial advice on an international scale. The company aims to formulate investment strategies that meet the needs of their clients.



Executive Director of Davos REG spent six months working closely with the company, Tecknolution on designing and developing their new app. This app allows a client to estimate possible gains of an investment property, after expenses are taken into account. It has been developed with the latest technologies and is available for both Android and iPhone devices. This app is only the beginning of a series of apps which have the aim of actions like identifying properties through a client’s device and forwarding real estate reports to a Davos agent.



It will allow those clients to estimate the price of rent and decide what best fits their income. Clients can use the mortgage calculator on the app to estimate their mortgage based on number by the bank, the period of funding, and the interest rate.



David Osio is the Executive Director and founder of Davos Financial Group. He has vast experience and knowledge of financial practices across many industries. He earned his law degree from the Catholic University, Andres Bello, in Venezuela.



After graduating, he assumed the position of Director of MGO law firm, in Caracas, where he specialized in giving legal advice to many corporate clients. Since then, he acquired higher studies from IESA and the New York Institute of Finance.

Follow David Osio @davidosio1

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His outstanding career as a legal advisor and his vast knowledge of the banking industry allowed him to achieve high positions in the Private Banking Division of Latino International Bank.



David Osio decided to become more independent and in 1993, he founded Davos Financial Group. This company became a conglomerate of many independent companies that were dedicated to financial advice for select customers. Davos Financial Group and its subsidiaries operate, maintain, and broker agreements with banks and customers on an international level.

Protect Your Assets by Investing in the U.S. Money Reserve

The earliest human cultures that implemented gold as an exchange device were Mesopotamians, who actually used gold bars that had a certain weight as a measure for trading goods. Since then, throughout history, many cultures have used gold and other precious metals for the same purpose in the manner described above, until the concept of money was created (although, initially precious metals were used to issue coins).


Nowadays, this precious metal still has a great importance in our current economy, due to the fact that many countries keep reserves of gold that are meant to back their currencies. However, crisis have caused such countries, including the United States of America, the need to issue more money than what their federal reserve is able to support, which has gradually decreased the value of their currencies over the years and, subsequently, gold prices have raised (and it doesn’t look like this tendency is going to change any time soon). For that reason, many people around the globe in the last years have been looking for ways to protect their assets and learned that gold could fit such needs, because of its inherent value and the possibility that its prices increase.


In fact, there are specific reasons to believe that gold prices will likely increase: firstly, such metal is becoming scarcer every day and that makes it more expensive, due to the economic effects of supply and demand; and secondly, there are important threats worldwide; to name a few: the United States are on the edge of a war with ISIS; there is an increasing tension among Russia and Ukraine and also between China and Japan. Finally, both North Korea and Iran are constantly a constant menace due to their nuclear force.


In the spirit of the previous considerations, the company U.S. Money Reserve was founded in 2001, and it’s based in Austin, Texas. Since that year, that company has grown into one of largest private sellers of government-issued gold of many countries, including the United States. They also distribute silver and platinum legal tender merchandise, offering thousands of people the possibility of diversifying their assets by investing on the mentioned physical precious metals, counting with a highly professional staff that is trained to find products with the best ROI for precious metal traders, in order to maintain a long-term relationship with their clients.

Learn more:

U.S. Money Reserve CEO, Angela Koch Discusses Leadership, Culture and KPIs