Sweetgreen is a famous high-quality franchise dealing in organic and fresh food. It prides of over forty restaurant locations in the United States. One of the best-known co-founders is Nathaniel Ru. The others are Jonathan Neman and Nicolas Jamme, all who were classmates at Georgetown University. Learn more about Nathaniel Ru: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/
The absence of healthy eating options around the campus informed their idea to start restaurants. Indeed, Sweetgreen has been instrumental in transforming the food industry. The restaurants provide consumers with healthy and fresh eating choices as exemplified by large numbers of people who visit the restaurants daily.
The enterprise is premised on providing customized products and services to its customers across the different locations. One way of achieving this was decentralizing Sweetgreen operations. Top management employees are also required to work at various restaurants for some weeks in a year. It gives them a platform to understand the local markets, cultures, and preferences which is vital to the growth of the Sweetgreen chain into a national brand.
Mainly, this principle reinforced the company’s unique approach to building a link between people and food. Sweetgreen restaurants in different locations have diverse architectural designs and practices for individual identities that promote flexibility in meeting consumer preferences and tastes. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider and Nathaniel Ru | Crunchbase
Also, Ru encourages restaurants to have a seasonal menu based on seasonal produce in a particular locality. Besides keeping consumers interested, it helps in building a localized brand even though it bears a national outlook.
Ru attributes the growth of the business to the incorporation of a team of highly competent and talented individuals. Although he admits it was a tough decision to delegate some of his tasks to the team members, Ru believes it was one of the primary drivers of Sweetgreen’s growth. He also ensured that the employees are integrated into the company’s mission.
He opines that the approach was instrumental in promoting a sense of belonging amongst employees across the different levels of the company. Ru advises budding entrepreneurs to build brands that will outlive them. Also, he emphasizes the need to embrace reading as well as new technologies as a means of establishing successful brands.
Nathaniel Ru comes from a business family which makes his venture into business an instinctive step. The graduate of a Bachelor of Science in Finance believes in the need to promote delicious, healthy and eco-friendly dining options. He was featured by Forbes in the “30 under 30” leaders in the food and wine industry.